Vevo and UK legend Giggs release the performance video for NOW OR NEVER session, filmed as part of Vevo’s Original Content Series, CTRL

Vevo, the world’s leading music video network, announces Giggs as the next artist in their Ctrl. series with a performance of ‘Now Or Never’ premiering today. Vevo’s Ctrl series highlights the work of hard-hitting, cutting-edge musicians making an impact in today’s music scene, both emerging and established. These artists demand attention, and Vevo’s Ctrl shines a deserving spotlight. Giggs’ performance follows sessions from Rick Ross, Common, Rapsody, Fat Joe, Jeezy, Jadakiss, Fabolous, A$AP Ferg, and more.

Born Nathan Thompson in 1985 and hailing from Peckham, South London, Giggs is also known as Hollowman from the group SN1. Following numerous mixtape releases and a much-touted freestyle called ‘Talking the Hardest’, Giggs made his independently released full-length solo debut in 2008 with the critically acclaimed album ‘Walk in da Park’. That same year he won the BET Award for Best UK Act, beating out popular favorites Dizzee Rascal and CHIP.

His major-label debut, ‘Let Em Ave It’, came in 2010, followed up in 2013 by When Will It Stop, which saw him working with Ed Sheeran, Anthony Hamilton, and Styles P. Giggs returned in 2016 with ‘Landlord’, reaching #2 on the UK album charts. After appearing on a pair of Drake tracks in early 2017, Giggs released his ‘Wamp 2 Dem’ mixtape in October of that year, and ‘BIG BAD…’ in 2019.

‘Now Or Never‘ was surprise-released in 2020, and included features from the likes of Jorja Smith, Dave, A Boogie wit da Hoodie, Kyze, Aystar, Tiny Boost, DeMarco, Obongjayar, and Emeli Sandé. The album garnered praise from the likes of NME, HYPEBEAST, COMPLEX, and Brooklyn Vegan who said,

“Now Or Never finds Giggs tackling his pensive, introspective side, his ominous, menacing side, and plenty of the in-between, always changing things up enough to keep you hooked for its entire 62-minute running time”.

ABOUT VEVO: Vevo is the world’s leading music video network, connecting an ever-growing global audience to high-quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.

Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 26B views across television, desktop, and mobile devices each month, Vevo brings music videos to the world, when, where, and how fans want them.

Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra and Vewd.

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