Kano, one of the UK’s most innovative and pioneering artists today recently released a short film titled A BLESSED PLACE, exploring Kano’s Jamaican heritage and the story behind his recently launched 100% Jamaican Rum DUPPY WHITE

Directed by Aneil Karia, and shot in Kingston and Browns Town, ‘A Blessed Place’ is a love letter to Jamaica and explores how Kano’s own heritage and close family connection with the country formed the inspiration behind Duppy White, a new white rum created and founded by Kano in partnership with Duppy Share Caribbean Rums.

Aneil Karia previously worked with Kano when he directed ‘Trouble’, the powerful short film which accompanied the release of Kano’s critically acclaimed 2019 album ‘Hoodies All Summer’. The two artists also worked together on Top Boy. Karia’s debut feature Surge, starring Ben Whishaw, premiered at the Sundance Film Festival last year.

Karia reflects on the short film, “Collaborating with Kano is always a pleasure. Whenever we work together on a film – whether it’s fact or fiction – the M.O is always to capture the ‘reality’ as deeply as possible. With this piece, we wanted the viewer to be able to actually breathe in the Jamaica that Kano knows and loves. To make something intimate, personal…sensory”.

‘A Blessed Place’ sees Kano reflect his own personal experiences inform the creation of a rum that reflects the indisputable influence of Jamaican culture on the artist’s hometown of London and around the world. The creation of Duppy White saw Kano working across every element of the production, including the design, the taste, and the story, to create a white rum with a smooth taste profile that draws from the best flavours that Jamaica has to offer. The acclaimed musician describes the process of creating a rum as similar to mixing a track, constantly tweaking the blend to get the perfect result.

About The Duppy Share Rum: The Duppy Share was founded in Notting Hill in 2015 and was the first London-based rum company to launch in over 100 years. The Duppy Share has grown to become the UK’s #1 selling premium rum brand.

The brand was founded to reflect the energy and excitement of the Caribbean and is named after the mischievous, rum-loving Duppies of Caribbean folklore. As whiskey ages in barrels, some of it evaporates over time. In Scotland, they believe that this goes to the Angels, and they call it the Angel Share.

This is far too tame for the world of rum. In the Caribbean, legend has it that mischievous spirits called Duppies swoop between the distilleries, stealing the best of the rum. The rum they steal is called The Duppy Share, and they use this to fuel the most epic of parties.

Where to find Duppy White Rum: Duppy White is at Naked City & City Splash festivals, as well as the Official Rum of iconic London nightclub, Printworks, and its Autumn run of 40 shows.

Duppy White can be purchased on the Duppy White website below:

https://theduppyshare.com
www.facebook.com/theduppyshare
https://twitter.com/theduppyshare
https://instagram.com/theduppyshare
http://kanomusic.com
www.facebook.com/TheRealKano
https://twitter.com/TheRealKano
https://instagram.com/therealkano
https://instagram.com/_aneil_