Grammy award-winning Dancehall legend, Sean Paul announces his new album SORCHA via Island Records, accompanied by his latest track/visual HOW WE DO, featuring singer-actress-dancer Pia Mia
Primed for a massive summer, multi-award-winning Billboard chart-topper Sean Paul will heat up 2022 with his eighth full-length album and Island Records debut, ‘Scorcha’, on 27th May.
Billboard exclusively broke the news of the record’s arrival today. With adoration, the outlet wrote,
“Paul’s wave of dancehall was not just about the music. It became a worldwide cultural movement, filled with unapologetically Jamaican style, visuals, dance moves and traditions”.
Additionally, Sean Paul has unveiled a candid behind-the-scenes vignette for the music video of the first single ‘How We Do It’ featuring Pia Mia. Watch it HERE.
‘How We Do It‘ caught fire right out of the gate. It has already amassed just shy of one million Spotify streams in addition to gathering over 400K YouTube views on the music video. PAPER premiered the visual and exclaimed,
“Legendary Dancehall singer Sean Paul is back with pop star Pia Mia, just ahead of summer, to provide their dance floor duet, ‘How We Do It,’ as a sexy explainer detailing the many ways they like to, well, ‘do it’”.
Meanwhile, REVOLT hailed it as,
“Perfect for sending fans off into the weekend ready for a good time.”
Most importantly, it paves the way for more to come from Sean Paul with the impending arrival of ‘Scorcha’.
Sean recently earned a GRAMMY nomination for Best Reggae Album for his seventh studio album ‘Live N Livin’, which was released in 2021. The album is a collaborative celebration of his Jamaican heritage and dancehall roots in which Sean trades the mic with Buju Banton and Damian Marley. Dancehall can be stereotyped as a competitive, macho space where sound clashes are king, but Live N Livin set out to emphasize what’s possible when unity is the goal.
“We don’t need to divide our fans to attain the rotations on the airwaves or streams,” Sean says. “I hold this album very dear to my heart because it shows the effort of collaboration over confrontation”.
Throughout his career, the international superstar has carved a home for himself while championing dancehall, as being an artist with a unique sound, look, and passion. His ability to show the power and unity in music through various collaborations, across many genres has catapulted his career over the years on various charts, awards, and with an enormous fanbase. Effectively Sean has brought that same concept back to his own genre and collaborated with some of his colleagues in Reggae and Dancehall, highlighting that together we can also make great music.
Sean Paul ft. Pia Mia – How We Do It via iTunes/Spotify
Pre-Order Sean Paul – Scorcha HERE
(27th May 2022)
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