Zimbabwe-born/raised, currently based in the United, Kingdom Rhyme Assassin recently dropped the visual to his latest track RUN EM UP (TOLD YA), featuring Brooklyn-based duo M.O.P. & Ruste Juxx

Reiterating his skill, Rhyme Assassin recently won the ‘The Best Diaspora’ award at the 2024 Zimbabwe Hip Hop Awards. Gearing up for another exciting year ahead, the ‘Run Em Up’ visual marks the revision of Hip Hop as we know and love. Laced with nostalgia, ‘Run Em Up’ produced by The Arcitype is a boom-bap, Hip Hop track that’s harnessed with a head-bopping production and ferocious flows. Enriched with raw and gritty penmanship, each emcee takes their turn to showcase a slew of punchlines and metaphors that will leave you wanting more.

Shot in Brooklyn/New York by Danny of Entity Studio, the video perfectly complements the high-octane audio that pairs the burgeoning emcee with his Brooklyn rap royalty counterparts.

‘Run Em Up’ is the second single taken from Rhyme’s highly anticipated debut album ‘Dedicated to Self’ featuring legends like Ras Kass, Masta Ace, Stic Man (Dead Prez), Saigon, and Keith Murray. Production on the album comes from a heavyweight lineup, including Buckwild, Tru Master, and DJ King Flow, promising a dynamic and hard-hitting soundscape.

Rhyme Assassin x M.O.P. x Ruste Juxx – Run Em Up (Told Ya) via iTunes/Spotify

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