URBAN VAULT UK
Nigerian singer/rapper Rema drops the visual for his track FUN, turning the spotlight on life’s highs while celebrating everything he’s achieved along the way
Rema continues the year in style with the release of the official video for his latest single, ‘FUN‘. Directed by Perliks and produced by Nouvelle Production House, the visuals match the track’s playful spirit, showcasing Rema’s lighter side while amplifying its core message. Shot in high definition bursts of colour and warmth, the video is pure celebration, laughter with family and friends, sun-soaked beach scenes, food, friends, and a reminder of the good life success can bring.
It’s Rema in his new era: unfiltered, charismatic, and at ease. Produced by longtime collaborators London and AoD, ‘FUN’ layers delicate piano riffs over a subtle groove, offering a fresh perspective on life’s pressures. What could’ve been predictable becomes unexpectedly resonant, a track that feels both effortless and meaningful. This release adds yet another standout to Rema’s run of stellar singles this year, each one peeling back a different layer of his artistry. With a major project looming on the horizon, ‘Fun’ reminds us not to take life too seriously and invites everyone to enjoy the ride with him while chasing their own dreams. This past week, Rema pulled up to the Global Citizen concert in New York, popping out for a surprise cameo during Ayra Starr’s set, and was included in the TIME100 NEXT list for 2025.
This past month, Rema just dropped the explosive video for his new single ‘Kelebu‘, packed with nonstop adrenaline. Ahead of the release, he sparked a global dance challenge with $10K on the line, igniting timelines and dance floors worldwide. The winners, the POP Boys, bring their viral moves to the official video, and their challenge submission has already racked up over 15 million views on TikTok. Also shot in Lagos by Perliks and Nouvelle Production House, the Kelebu video channel has pure rave energy, pushing Rema’s mission to get people off the sidelines and back on the dance floor.
Rema launched into 2025 at full throttle, dropping ‘Baby (Is It A Crime)’ and ‘Bout U’ before embarking on his global HEIS tour. The run became a career-defining moment, with sold-out shows at Madison Square Garden, a triumphant second takeover of The O2, and a packed Accor Arena in Paris. Across continents, he celebrated six years of culture-shifting hits, cementing his role as a global force reshaping Afrobeats. Midway through his O2 set, Rema revealed he’ll be stepping back from the UK stage for a while to lock in on his next project, a bold new chapter in his evolution. Beyond the music, he also made waves at Paris Fashion Week, making his runway debut for 424 and appearing front row at Kenzo and Jacquemus. Meanwhile, his momentum hasn’t slowed: ‘Rave & Roses (Ultra)’ just became the first African album to surpass 3 billion Spotify streams, while his latest single ‘FUN’ has dominated charts, spending over two weeks at #1 on Nigeria’s Spotify and Apple Music charts. The HEIS era has been groundbreaking, but Rema’s already focused on what’s next, leveling up, on his own terms.
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