As Seen on Complex.com, Four Kings Management is proud to announce the release of the Yay brand. The apparel brand premiers with the Fall/Winter 2015 collection.
The Fall/Winter line pays homage to YAY’s founder, Lionel ‘Chinx’ Pickens and includes trendy urban pieces for men and women. The collection features varsity jackets, logo inspired sweatshirts, hats, and more. #YAY is much more than a catchphrase; it is cementing its place as a lifestyle. The YAY Brand offers retailers and fans alike the chance to keep the legacy of Chinx alive through his vision.
Manager Doug ‘Biggs’ Ellison said, “I’m so glad that the word is beginning to see that Chinx was more than just an artist; he was also a businessman that was on the verge of success in a number of areas. The Yay line is something that has evolved from one of his catch phrases, to a full out clothing line. The way that the urban community has embraced the line has been amazing. It has been my pleasure to work on the line with his wife, and brother, to make another one of his dreams a reality”.
“Anyone that knows Lionel knows he’s always been fashion forward. The release of the Fall/Winter collection allows us to introduce his dream of a clothing line to the masses. We will continue to evolve the line. Bringing his dreams to fruition and build his brand with the support of his fans, is our goal,” said widow Janelli Pickens.
YAY is a New York City based lifestyle brand that pays homage to the vision of the brand’s founder Lionel ‘Chinx’ Pickens. The term was derived from a lyrical catch phrase, and represented.