Recently tipped by the Finnish media as one of the country’s hottest up-and-coming rap artists, 23-year-old View announces the release of his new track ‘Lace’.
Off the back of an enthralling debut performance at Flow Festival in Finland this summer as part of DOPE HKI’s performance, and a signing with VILD management, View brings us his latest foray into entrancing rhymes.
Moving away from his darker productions, ‘Lace’ demonstrates a more mellow side to View’s inventory of emotive atmospheres. With an alternative Hip Hop beat that verges on trappy, and featuring softly cooed vocals from fellow Finns and electropop duo LCMDF, ‘Lace’ is a smooth, downtempo track that truly showcases his musical prowess. The climactic and moody accompanying video explores the same themes as the song, illustrating the emotional struggle between the lead character’s introspective dark side and his own self-image.
Hailing from Helsinki, View – real name Juuso Ruohonen – has been making waves back in his homeland with his dark and hypnotic beats for some time. Citing his sound as minimalistic and low-toned, he takes inspiration from issues that are close to him, giving his music a rare and poignant honesty.
Working in close collaboration with his producer, Joonas Laaksoharju, who has made a name for himself in the urban districts of producing, ‘Lace’ is taken from View’s forthcoming bewitching EP, set for simultaneous release on 2nd October.
The EP’s title track, ‘Avalon’, piqued the interest of the Finnish media back in January with its mystical and mesmerising sound, complementing Juuso’s sultry voice perfectly. Follow-up track, ‘Spill‘, featuring The Line Of Best Fit-approved Noah Kin, cemented View as one to watch, keeping the bass heavy and the production as tight as ever.
An exercise in story-telling, ‘Lace’ is an emotive track which chronicles a tale of depression and survival, and is set to win him a legion of fans with its release on 2nd October.