A$AP Ferg announces his highly anticipated second album Always Strive and Prosper, on April 22nd via Columbia Records. The announcement comes hot on the heels of his SXSW crowd-pleasing performance of his hit single ‘New Level‘ at the MTV Woodies.
Available for pre-order on March 25th, pre-purchase albums come with brand new track ‘Let It Bang’ featuring ScHoolboyQ. Always Strive and Prosper is destined to be the breakthrough album that clearly defines Ferg’s footing in the rap game. Introspective and entertaining, the self professed Trap Lord delves deep into topics ranging from his Harlem upbringing, to working at Ben & Jerry’s and everything in between.
“This album is by far the best work I’ve created and showcases my versatility and taste in the music that I love,” states Ferg. “The mission for this album is for my fans to get a deeper look into my life; to know my origin, my family and the obstacles I’ve faced while growing up. More importantly, I want to encourage people to always strive and prosper because if an inner city kid can make it then they can as well”.
A$AP Ferg emerged on the music scene in 2012 as one of the leading members of the NY collective, A$AP Mob. He spent 2012 putting in the groundwork into the debut project Trap Lord which led to his ascent and was released to a critical acclaim. It included the breakout hits ‘Work REMIX’ featuring A$AP Rocky, French Montana, Trinidad James & ScHoolBoy Q and ‘Shabba’, also featuring A$AP Rocky.
In addition to his music, A$AP Ferg has established himself as an innovator in art and fashion with his recent collaboration with Adidas footwear and apparel skateboarding collection and partnering with LA denim brand, AGOLDE.