British Jamaican artist Tashana debuts her new music video, ISLAND, inspired by her Jamaican culture and heritage, produced by Chloe Kraemer and Musiek Mambu
Introducing ‘Island’ girl and multi-talented British Jamaican artist and songwriter Tashana – who has caught the ears of BBC 1Xtra, PRS For Music, Reprezent Radio and Island Records, as she debuts her brand new single aptly titled ‘Island’ and its accompanying visuals, which comes just in time for the legendary Notting Hill Carnival, where she will be performing for the very first time later this month.
Known for her unique creative style, which blends Reggae and Bashment with R&B and Hip Hop, and merges the flavours of the Caribbean with the gritty streets of her hometown in South East London, Tashana made her debut last year with the well-received single ‘Inna Di Air’, and has steadily been gaining new fans with her dancehall renditions of some of the year’s most popular tunes.
For her new single ‘Island’, Tashana has collaborated with burgeoning producers Chloe Kraemer and Musiek Mambu (Sneakbo, Aina More), to deliver an infectious tropical dancehall tune, which is perfect for the summer. Inspired by her culture and heritage, Tashana sings about escaping to your happy place with the person you love, using the Caribbean island’s scenery as the perfect reference and inspiration.
The visuals for ‘Island’, which was directed by revered Bay Area filmmaker Uzi Movies, see’s Tashana transported to the sunny settings of Treasure Island in California, for a fun summer day out at the beach, which not only brings the record further to life, but also captures Tashana’s positive and bubbly personality, which will no doubt endear the emerging artist to both fans and critics.
Speaking about bringing her ‘Island’ single to fruition, Tashana says, “I thoroughly enjoyed working on this project with my team, and I can’t wait for the world to finally hear my sound. The whole concept of ‘Island’ is something I live by – have fun, live life with the ones you love. It means everything to me to be able to inspire those who gravitate to my music and continue to push nothing but positive energy. I’m extremely excited for this record!”