Jamaican Reggae Star Jesse Royal & The King Of Dancehall, Vybz Kartel drop the visual for their new track RICH FOREVER, ahead of Jesse’s forthcoming album ROYAL

Jesse Royal reveals the video for his latest track ‘Rich Forever‘ featuring dancehall’s self-proclaimed, ‘World Boss’, Vybz Kartel. The latest single carries the message that riches do not only reside in physical objects but in hard work and faith.

“Rich Forever is a divergence from identifying with the degradation dispersed for generations by them and those who oppose reality and simply put, it is a conversation about the restoration of our royalty and reclaiming dignity”, states Jesse Royal.

The beat, produced by Jamaican upstart iotosh (responsible for Protoje’s ‘Deliverance’ and ‘Self Defense’ and Jaz Elise’s ‘After 3’ featuring Mortimer), starts off with eerie keyboards then introduces percussion drums and glides into a Trap-esque finish. It’s a classic representation of the current movement in Jamaican music, a melting pot of genres while still innately blending in the native sounds of the island. The track is taken off Jesse’s highly anticipated sophomore album ‘Royal’, slated for a June 11th, 2021 release, via Easy Star Records.

Preceded by ‘LionOrder‘ featuring Protoje and ‘Natty Pablo‘, the single is the third release from Jesse Royal’s upcoming album ‘Royal’. His sophomore LP is rich with collaboration, in addition to Vybz Kartel and Protoje, he taps reggae singer Kumar, Ghanaian Afrobeat artist Stonebwoy, Jamaica’s rising singer Samory I, and the island’s latest talent Runkus for guest features. Jesse delves into a more colorful palette of genres on the album, ranging from Reggae, Dancehall, Afrobeat, Soul, Jazz, and Trap.

Jesse Royal ft. Vybz Kartel – Rich Forever via iTunes/Spotify

Pre-Order Jesse Royal – Royal HERE

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