Tottenham raised, Essex based recording artist Jordy drops visuals for his new single CHERRY B and announces his highly anticipated forthcoming project SMH

With the single already receiving widespread support, the ‘Cherry B’ visuals see Jordy put his girl front and center, with the song itself taking the shape of an unexpected ode to your loved one.

After a brief hiatus Jordy is back for good, regenerated, and ready to silence the skeptics with ‘SMH’ being the best antidote for that. Throughout the 7-track project, he reflects on subjects including relationships, mental health, equality, and self-worth. Jordy has enlisted Jojo Mukeza, Daniel Miles, New Machine, Midnight Phunk on producer duties, a tight-knit group he considers as big brothers and mentors.

Rapping as early as 8-years-old, his music is a complete representation of his personality which is honest, straight-talking, emotional whilst not taking himself or life too seriously. Retired from the capital to Essex, Jordy still has the DNA of a Londoner who has been brought up on Garage, Grime, Hip Hop, and Reggae. He first discovered his obsession for music via vibrant music videos naming Ludacris, Missy Elliot, 50 Cent, Eminem as early influences. Closer to home he cites the likes of Ghetts, James Blake, Skepta, and JME as inspiration.

Finding solace and headspace through endless hours of walking, he listens to beats sent to him and spits as he walks with locals knowing not to disturb the process. On his return, Jordy has unlocked new levels of creativity he didn’t know existed and harnesses his emotions with maturity which is now what sets him apart from others in the scene, stating,

“I’m not a rapper I’m an artist”.

Jordy – Cherry B via iTunes/Spotify

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