URBAN VAULT UK
Eff Yoo and Rediculus have been working for the last year on a new project to expand Eff’s sound and brand. The project is completely produced and mixed by Rediculus, giving it a very consistent sound with a lot of depth and diversity.
Eff Yoo is coming off the heels of a top 10 iTunes debut with his collaborative project ‘The Come On Horseback’ with Godilla. Eff Yoo – a Peruvian immigrant from queens NY – got his chops in Hip Hop in a variety of ways, from famous underground spots like Wetlands and Nuyorican Poets Cafe, to street cyphers while working for Rawkus. With a perfect mixture of street smarts and actual smarts, Eff Yoo weaves braggadocio sci-fi tales from the hood. Eff Yoo doesn’t stand alone, with family in both the underground super group Broken Home and a member of the mighty Lo-Life’s, Effs influences range from early Hip Hop like Slick Rick and Kool G Rap, to MF Doom and Nas, Hector Lavoe and Radiohead, to Sade and Bob Dylan.
Rediculus is coming off a great year in 2015 where we saw him starting the year with his own project ‘In Response: Dee-Fi’ as well as producing and releasing several EP’s with UK MC’s Big Ribzy and Trademark Blud, the hit single Buy Me A Beer and subsequent UK tour with Rich Quick, Comet’s ‘End of Dayz’ LP as well as his Thought Foundry project and the first few singles for his Alt-Soul project RedAir. His unique blend of boom bap roots with modern sounds and rhythms have grabbed more attention this year as his sound is expanded thru the MC’s that he works with.
Together, Eff Yoo and Rediculus have created a powerful piece of musical history with ‘The Eff Word’. Loaded with maturity and overflowing with boundaries pushed way past what you expect, ‘The Eff Word’ shows the world that Eff’s brand of life and living has grown past the point of being overlooked anymore.
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