Born during a studio session with The Thirst, whilst working on their upcoming EP, ‘Until The Day’ is an aspirational follow up about reaching for your goals and aiming for the stars – a motto this impressive new UK trio know all about.
“We had spoken about collaborating, but the track came together quite organically” say the Bakery Boys. “Locks Laser played the beat and Mensah started singing the melody coming up with phrases like ‘reach our goals’ and ‘victory is ours’. With that we all literally began writing our verses on the spot. That fuelled Mensah with the fire to complete the hook, and the track was done”.
‘Until The Day’ is the second release to feature members of indie band The Thirst, this time Locks Laser and Mensa Hart. Locks Laser is actually the brother of Shack and Ace, so collaborating with the acclaimed indie 4-piece was a natural step.
Ace: “We’ve literally grown up with the rest of The Thirst. We really proud of everything they’ve achieved, and needless to say we think they’re amazing, so it was only right to get them in, family and all that!”
With all songwriting, production, visuals and artwork done by the boys themselves, they’re keen to keep control of all aspects of creativity – something they’ve orchestrated since their debut single ‘Hustlin Behaviour,’ (2011) which landed straight onto MTV Base, Flava, AKA and Capital Xtra. They followed this with ‘Up & Down Girl’ in 2012 finding fans at the likes of MTV Base who invited the boys down for a video interview on MTV’s ‘The Wrap Up’. MTV, Kiss, Flava, AKA and Massive RNB all added the video to their daytime TV playlists and the track made Sarah Jayne’s weekend anthems as it reached number 12 in MTV’s top 40. The boys were also invited down to the BBC for a live interview at 1xtra where the track was Number 2 on Ace & Vis’s fantastic 4.
Following this they released a remix of Coldplay’s ‘Paradise’ and another original – ‘Light Work’ in 2013, all the while perfecting their live shows, supporting the likes of Big Sean & Labrinth, plus twice playing London’s iconic Wireless Festival.
Bakery Boys are brothers Shack & Ace Boogie and childhood friend Dirty Dre. Growing up together the boys all shared a love of music, thanks partly to Shack and Ace’s father being part of the legendary Soul II Soul.
“It was amazing to witness what they were doing” says Shack. “You can’t fully appreciate it as a child but it made us realise it was something we wanted to be part of, but in our own way. As time developed our creative desire to tell our story and express ourselves via music grew, especially as it complimented the other projects we were already involved in”.
These other projects included their own fashion line, Justin Hustlin (the fastest selling streetwear brand on ASOS in Nov/Dec 09) and their own social organisation Justinspire, which sees them mentoring and volunteering in their local community, a huge driving force behind a lot of what they do. With all three member heavily involved in the local community, having worked with organisations like Kids Company, Stockwell youth group, Young People Matter, and doing care work with Surrey County Council, starting their own organisation was a natural step.
“We’re self-taught individuals” says Dre. “Growing up I had lots of creative ideas, but no idea what to do with them. We want to plant seeds of inspiration, and to help provide the opportunity and guidance to kids to express themselves creatively and in business”.
“It’s something we believe in and are very passionate about,” adds Shack. “It doesn’t seem like it was that long ago that we were young kids trying to find our way and it’s amazing what a little bit of guidance and presence can do. It can literally save lives. We believe in foot prints and legacy and that ultimately we all have a part to play in the foundation of the next generation”.
OUT JANUARY 15th 2015.