Canadian producer BigBob, New York-based Ruste Juxx & Grand Surgeon drop the visual to their track HARD LUCK, featuring cuts from DJ JS-1 of the legendary Rock Steady Crew

Hip Hop videos in addition to the music also carry poignant messages. The latest visual for ‘Hard Luck’ featuring New York emcees Ruste Juxx & Grand Surgeon uses key cinematography to transport the viewer to the center of their visions while avoiding the quintessential Rap video images of drugs, partying and luxury.

The New York City scenescape makes the city itself a character within the visuals to put greater emphasis on the story within the music. The chromatic color contrasts provide a thematic element touched with nostalgia with the accompanying sounds of the swaying violin melodies. DJ JS-1 of the legendary Rock Steady Crew lends his talents with precise cuts and scratches on this BigBob produced track.

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