Oxford/London based UK Hip Hop artist Chima Anya and New Zealand based producer Soul Chef recently dropped the visual for the track, ALWAYS BE, taken off their recent album NO PRESSURE

‘Always Be’ is a feel-good song that flips the concept of eternity. The setting of the visual is a wedding which serves as a metaphor of perhaps the last symbol of infinity in the modern world. Chima raps effortlessly over Soul Chef’s vivacious beat as viewers witness marital bliss unfold. The track is enhanced by the anthemic chorus,

“This will always be pure Fuego (baby) no AC. Decades later as an OAP I’ll be on stage like this will always be!”.

The song’s concept could relate to viewers as much as Chima’s previous singles ‘No Pressure‘ which promotes an easygoing lifestyle or ‘You Will‘, a lyrically motivational song about persistence.

‘Always Be’ premiered with the London based music and lifestyle publication Bonafide Magazine.

“Chima Anya has balanced a career as a medical doctor and emcee for over a decade, and has never been anything short of prolific”.

His lighthearted, poetic rhyming style makes ‘Always Be’ even more gratifying, not to mention it’s his best friend’s wedding ceremony.

When asked about ‘Always Be’ Chima says,

“In an era of fast paced disposable experiences “Always Be” is an affirmation that true quality always endures”.

The music video is an addition to a growing collection of great visual content. Chima’s breakout 2017 music video for ‘Do Less‘ made national headlines with Complex UK who pointed out,

“Chima combines a penchant for soulful and percussive instrumentation with his laid-back rhyming style”.

Leading online magazine Pitchfork noted,

“Chima Anya has a great thing going, he’s got his own vibe”.

Chima’s vibe on ‘Always Be’ is celebratory, uplifting and epitomizes the beauty of the world around him which reflects through his new album.

Chima Anya & Soul Chef – No Pressure via iTunes/Spotify

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